Ideal ICP Tool

Your targeting is leaking money. Find out exactly where.

Answer 22 questions. Get a scored ICP health report, ranked findings, and a fix plan — reviewed by a B2B media buyer. Free. No ad account access needed.

Get free diagnostic See how it works

9,400+ B2B teams diagnosed. One free lifetime diagnosis, no card needed.

or skip the questionnaire

Drop your Google Ads or Meta CSV here

or click to browse · we'll score your campaigns after you sign in

No questionnaire needed · works with any ad platform export

5 min

To complete

Instant

Results

0

Ad access needed

See it in action

From first question to bankable insight in under 5 minutes

ICP Questionnaire — Step 2 of 4
11 / 22 answered

What industry are you in?

B2B SaaS / Tech

Monthly ad spend?

KES 180,000 / month

Primary target audience?

Kenya · SMEs · 50–200 employees

Biggest targeting challenge?

Reaching decision-makers only
No ad account access needed
Continue →

How the platform works

22 questions. A complete growth diagnosis.

ICP Foundation

Ad Targeting

Landing Page

Benchmarks

CAC Analysis

Competitive Intel

Your outputs

ICP Health ScoreCritical FindingsCAC Before / AfterLTV:CAC RatioQuick WinsWeekly IntelligenceExecutive SummaryImprovement RoadmapBudget EfficiencyClose Rate UpliftICP Health ScoreCritical FindingsCAC Before / AfterLTV:CAC RatioQuick WinsWeekly IntelligenceExecutive SummaryImprovement RoadmapBudget EfficiencyClose Rate Uplift
Audience GapsLanding Page ScoreFunnel Leak AnalysisBenchmark ComparisonLead Quality ScoreCompetitor PositioningAd Copy AuditCTA EffectivenessTargeting Fit ScoreRegional InsightsAudience GapsLanding Page ScoreFunnel Leak AnalysisBenchmark ComparisonLead Quality ScoreCompetitor PositioningAd Copy AuditCTA EffectivenessTargeting Fit ScoreRegional Insights
Monthly Waste EstimateRevenue OpportunityICP Segment MapGrowth Action PlanConversion DiagnosisSpend EfficiencyMarket PositioningBuyer Persona GapsSales Alignment ScoreChannel BreakdownMonthly Waste EstimateRevenue OpportunityICP Segment MapGrowth Action PlanConversion DiagnosisSpend EfficiencyMarket PositioningBuyer Persona GapsSales Alignment ScoreChannel Breakdown

No ad account access

No Google OAuth. No Meta permissions. Zero.

Kenya-first, expanding

Built for Kenya. Tanzania, Uganda, Nigeria, South Africa and more coming soon.

Reviewed by media buyers

Every diagnosis is reviewed by a practitioner. If they spot a critical gap, expect a personal follow-up within 24 hours.

Your data is private

Stored securely. Never shared. Never sold.

No guesswork here. Just real data.

4 diagnoses running right now
KES 0

in monthly ad spend waste identified across East Africa (and counting)

Across 9,400+ B2B diagnoses completed on the platform

Diagnoses completed over time

Ideal ICP is where B2B marketers stop guessing and start knowing. Real answers from your numbers, benchmarked against your market.

78%

of businesses have critical targeting gaps

5 min

to a complete ICP health score

22 questions across 3 targeting layers

No ad account access. No agency. Takes 5 minutes from sign-up to your first scored finding.

43% average CAC reduction after fixing ICP

Reported by businesses that completed their first diagnosis and acted on the top two findings.

KES 47,000 average monthly waste identified

Per business, per month. Found in audience mismatch, landing page friction, and funnel leaks.

LTV:CAC ratio below 3:1 in 6 out of 10 audits

The B2B benchmark is 3:1. Most businesses we see are between 1.2 and 2.1 before the fix.

Fix bad targetingStop wasted budgetFind your real ICPScore your campaignsBenchmark vs competitorsGet weekly intelligenceFix landing page frictionDiagnose in 5 minutesQualify better leadsCut CPL in halfLower your CACImprove LTV:CAC ratioIdentify top ICP segmentsReduce churn from bad-fit customersFix bad targetingStop wasted budgetFind your real ICPScore your campaignsBenchmark vs competitorsGet weekly intelligenceFix landing page frictionDiagnose in 5 minutesQualify better leadsCut CPL in halfLower your CACImprove LTV:CAC ratioIdentify top ICP segmentsReduce churn from bad-fit customers

How It Works

Three steps to clarity.

No ad account access. No agency required. Just answers, then a ranked action plan.

Step 015 minutes

Answer 22 questions

No ad account needed. Takes 5 minutes.

Step 02Instant

Get your report

Health score, CAC analysis, and ranked findings instantly.

Step 03Start today

Fix what is broken

Follow the action plan and track your progress.

Your free report includes

ICP health score (0-100)
Monthly waste estimate
Top 3 findings with fixes
Quick wins for this week
CAC and LTV:CAC projection
Media buyer reviews your report
Get My Free ICP Report
Real buyers. Real reviews.

Your score doesn't sit in a database.
A buyer reads it.

Every diagnosis is reviewed by a practitioner on our B2B media buying team. If they spot a critical gap, you get a personal follow-up within 24 hours — included on the free tier.

EW

Eugene W.

Senior B2B Media Buyer

KES 85M+ in B2B ad spend managed. Specialises in Kenya and East Africa SaaS.

AO

Amara O.

Growth Strategist

Fintech and professional services. Nigeria and South Africa markets.

DK

David K.

B2B Funnel Specialist

Landing page and funnel analysis. 300+ conversion audits completed.

EW

Eugene W.

Senior Media Buyer · sent 2h after diagnosis

NEW

“I reviewed your targeting score. Your search intent mapping has a gap that is likely costing 30–40% of your monthly ad budget. I have flagged two specific channels where your ICP match drops below 40%.

The fix is straightforward but needs to happen before your next campaign. I want to show you the benchmark data for your vertical and the two audience segments you are currently missing entirely...

This is what every free diagnosis gets: a real practitioner looking at your numbers, not a template.

+23 pts

Average ICP score improvement in 60 days

61%

Average reduction in cost per lead after first fix

3.8:1

Average LTV:CAC ratio after 90 days on platform

11 days

Median time to first measurable result

Built for B2B marketers,
from first-time founders to scaling teams.

Real results from marketers who stopped guessing and started diagnosing.

GREENFIELD DIGITAL

"

I did not need a new campaign. I needed someone to tell me my landing page was broken. The diagnosis did that in 5 minutes, and gave me a ranked list of exactly what to fix first.

James M., Marketing Manager, Nairobi

14 to 3

Form fields cut after diagnosis

+12

Qualified leads in week one

Get your free diagnosis
1 / 3

Business Outcomes Calculator

Model your unit economics.

Based on 9,000+ diagnoses: fixing ICP alignment improves lead quality by 35 percent and close rate by 30 percent on average.

Your current numbers

KES
%
KES
%

Fill in your numbers on the left
to see your projected outcomes.

Simple Pricing

Start free. Upgrade when ready.

MonthlyAnnual (save 2 months)

Free

One lifetime diagnosis. See exactly where your targeting leaks money.

Free

ICP health score (0–100)
Top 3 findings with severity
3 quick wins action plan
Media buyer reviews your report
Get Free Diagnosis

No credit card required.

Starter

For solo founders and small teams running their first serious paid campaigns.

KES 6,500/mo

Monthly ICP health monitoring
Critical findings with fixes
Quick wins action plan
Start Free Diagnosis

Cancel anytime.

Pro

For growing teams that need speed, depth, and campaign-level analysis.

KES 13,000/mo

Everything in Starter
Deep research with live web analysis
Weekly competitive intelligence briefing
Get Started with Pro

Cancel anytime.

Agency

A retained team of B2B media buyers working on your accounts. White-label reports, unlimited diagnoses, and a dedicated account manager.

KES 26,000/mo

Everything in Pro
Team of B2B media buyers on your account
White-label reports and multi-client coordination
Contact Our Team

Cancel anytime.

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FAQ

You ask, we answer.

Everything you need before getting started.

The free report diagnoses your ICP based on your questionnaire answers and gives you your health score, top 3 findings, and quick wins. The paid report goes further: our team visits your actual landing page, researches your competitors, and benchmarks your metrics with live regional data.

No. Never. You answer questions and optionally upload a CSV export of your campaign data. That is it. No Google OAuth. No Meta permissions. No compliance headaches.

A consultant charges KES 50,000 or more for a strategy session. We give you a living diagnostic that updates every month and tells you what to fix next, automatically.

Kenya is our primary market, with Tanzania, Uganda, Nigeria, South Africa, UK, and US coming soon. Your recommendations always reflect local ad costs and regional audience behaviour.

It is derived from your ICP score, budget size, industry benchmarks, and the specific misalignments found in your diagnostic. It represents the estimated portion of your monthly ad spend reaching audiences with a low probability of converting.

Yes. You get one lifetime diagnosis at no cost, with no credit card required. You will receive your ICP health score, top 3 findings, a quick wins plan, and a personal review from a member of our B2B media buying team. Upgrade to Starter when you are ready to run monthly re-diagnoses and track your improvement over time.

Yes. Every diagnosis is reviewed by a practitioner on our B2B media buying team. If they identify a critical targeting gap, they will follow up directly with a personal note within 24 hours. This is included on the free tier — no upgrade required to receive the review.

Get started today

Your competitors ran ads today without knowing their ICP score.

Every week without a diagnosis is budget you will not get back.

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Free forever·No credit card·5 minutes